Infinite Reality Unveils Immersive Virtual Experience for DMCC Crypto Centre
Infinite Reality (iR), a trailblazer in digital media and e-commerce innovation, has launched the DMCC Crypto Centre virtual experience, harnessing the power of spatial computing, artificial intelligence (AI), and immersive technologies. This groundbreaking initiative showcases the potential of next-generation digital experiences and debuted during the opening ceremony of DMCC’s AI Centre in Dubai, attended by prominent figures, including representatives from the UAE Ministry of Artificial Intelligence.
Since its establishment in 2002, the Dubai Multi Commodities Centre (DMCC) has become a global business hub, facilitating international trade through Dubai. The newly launched DMCC Crypto Centre virtual experience serves as an immersive digital twin of the physical Crypto Centre, providing businesses and organizations with a state-of-the-art virtual co-working space.
The first phase of this experience allows users to connect with DMCC’s ecosystem partners, engage with stakeholders, set up virtual meeting rooms, host digital events, and even explore company registration processes through an AI-powered bot. This innovative platform redefines how businesses interact within a collaborative digital space.
Sam Huber, CEO of MENA and Global President of Enterprise for Infinite Reality, shared his enthusiasm, stating, “This experience is a perfect example of how DMCC is embracing immersive and emerging technologies. It transforms a traditional browsing experience into an engaging, collaborative tool for members. We’re proud to support DMCC in pioneering digital innovations within immersive worlds.”
Belal Jassoma, Director of Ecosystems for DMCC, emphasized the growing significance of immersive technologies, saying, “The global metaverse market is expected to surpass USD 3.1 trillion by 2030. By launching the DMCC Crypto Centre Metaverse, we’re not only enhancing the digital experience for our members but also showcasing a practical application of cutting-edge technologies at the intersection of blockchain and AI. This milestone reinforces Dubai’s position as a global innovation hub and lays the foundation for a scalable, interoperable metaverse that will benefit various industries.”
This initiative aligns with the UAE government’s ambitious Dubai Metaverse Strategy, which aims to position Dubai among the top 10 metaverse economies worldwide. The DMCC Crypto Centre virtual experience exemplifies this vision, offering a glimpse into the future of workspaces where users can interact, collaborate, and conduct business in ways that closely mirror real-world interactions.
By bridging the gap between physical and virtual realms, the DMCC Crypto Centre virtual experience underscores Dubai’s leadership in fostering technological advancements and shaping the future of global commerce.